bikers – Hells Canyon Scenic Byway https://hellscanyonbyway.com A Beautiful Drive in Northeast Oregon Sat, 17 Oct 2015 17:51:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.1 https://hellscanyonbyway.com/wp-content/uploads/2018/11/cropped-images-32x32.png bikers – Hells Canyon Scenic Byway https://hellscanyonbyway.com 32 32 Completion of Construction Project Celebrated https://hellscanyonbyway.com/completion-of-construction-project-celebrated/?utm_source=rss&utm_medium=rss&utm_campaign=completion-of-construction-project-celebrated Sat, 17 Oct 2015 17:51:46 +0000 http://hellscanyonbyway.com/?p=1894 Wednesday, October 15, was a day of celebration for Northeast Oregon. Officials gathered at Lake Fork Campground beside the FS Road 39 for a ribbon cutting and ceremonial opening of the 13-mile section of road that has been under construction for over two years. The new smooth, black pavement was the star of the day as participants recalled dodging potholes and avoiding cracks and washouts before the project began in 2013. A detour has skirted traffic round the construction at times and delays with flaggers and one-way traffic allowed vehicles to navigate through the project the rest of the construction phase. The highway was reopened about a month ago. FS 39 connects OR Hwy 82 (Wallowa County) with OR Hwy 86 (Baker County), completing the byway loop that encircles the Wallowa Mountains and the Eagle Cap Wilderness.

Representatives from the Wallowa Whitman National Forest, Federal Highways Administration, Senator Ron Wyden’s office, Tidewater Construction, Oregon Department of Transportation, Baker, Union and Wallowa County governments, the Eastern Oregon Visitors Association and the Baker County Chamber of Commerce were among the crowd of about 25 individuals. Some provided recaps of the project and of the history of the Hells Canyon Scenic Byway, designated an All-American Road by the FHA in 2000. The importance of the road to the region’s tourism industry, ranching community and commerce was highlighted several times.

Why not mark the progression of fall with a scenic drive around the byway this weekend? There are still plenty of autumn leaves to brighten the landscape and make you want to stop for photo opportunities. Officials caution that wildlife is plentiful, so please slow down and take the time to enjoy this magnificent corridor through our corner of the world. Shops and restaurants are open throughout the byway to sooth a hungry stomach or provide what you want in picnic supplies or souvenirs. Check the Visitor Resources page for information from the chambers of commerce.

]]> Byway Wins Promotion Competition https://hellscanyonbyway.com/byway-wins-promotion-competition/?utm_source=rss&utm_medium=rss&utm_campaign=byway-wins-promotion-competition Mon, 09 Apr 2012 18:27:09 +0000 http://hellscanyonbyway.com/?p=611 In 2000, the Hells Canyon Scenic Byway was designated an All-American Road, the top designation available within the America’s Byways® collection of 150 nationally designated routes. Interpretive markers throughout the route have since been added, with the assistance of grants from the Federal Highways Administration’s National Scenic Byways Program. Over the years, the byway has gained a steady following of motorcycle riders, who admire the curves as well as the amazing scenery. Recently, the byway earned recognition from America’s Byways Resource Center and RoadRUNNER Motorcycle Touring & Travel for the route’s rider-targeted marketing.

“We’ve promoted Hells Canyon All-American Road as a motorcycle-friendly destination before. But over the past two years, our message has really focused on inviting two-wheel riders to visit Hells Canyon, which is one of the Top 10 Scenic Drives of the Northern Rockies (www.drivethetop10.com),” said Alice Trindle from the Eastern Oregon Visitors Association, a regional Destination Marketing Organization for eleven counties east of Oregon’s Cascade Mountains. “It’s exciting to see the increased interest among riders in this incredibly scenic route.”

Developed in conjunction with public awareness initiatives at the America’s Byways Resource Center, the promotion awarded a year of free advertising on the RoadRUNNER website, http://www.roadrunner.travel/. It also included professional digital ad design and upload services.

“We’re pleased to recognize the work of Hells Canyon All-American Road,” said Michelle Johnson, Director at America’s Byways Resource Center. “The byway’s submission showed a strong commitment to reaching out to biking visitors.”

To win the recognition, Hells Canyon All-American Road submitted various materials demonstrating its motorcycle-friendly positioning. For example, a message-specific rack card was distributed to more than 5,000 participants at the Seattle Motorcycle Show in December 2011 and a print advertisement is now running in the American Road Magazine and the Eastern Oregon Visitor Guide. In addition, the byway has created digital ads for Travel Oregon and other online media.

“We saw many marketing examples from America’s Byways that are wisely reaching out to motorcyclists—travelers who truly appreciate the best drives in the nation. We’re excited to share byway information with our readers,” commented Melanie Brown from RoadRUNNER.

For more information about Hells Canyon All-American Road, visit byways.org. To see the new ad online beginning in April 2012, visit RoadRUNNER Motorcycle Touring & Travel.

For more great motorcycling curves in Eastern Oregon, Visit Eastern Oregon.com.

 

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